People4Ocean (P4O)

SUN • SEA • SKIN

People4Ocean (P4O) was found in 2014 by a team of ocean lovers and reef scientists, providing consultancy services in the management and restoration of coral reef ecosystems. The team believes protecting oceans is their way of life and realises many sunscreen products in the market are harming the ecosystem with toxic ingredients, unpleasant to use and harsh on the skin. Therefore, they set out on a journey to create the world-first one-of-a-kind sun system eco-consciously formulated by the collaboration with an Australian skincare specialists LaGaia Unedited to protect sensitive skins and natural ecosystems.

Ocean Lovers

There is strong evidence that mainstream sunscreens are polluting our water ways and entering the ocean. Science shows strong evidence that common UV-filters contained in 97% of sunscreens act as hormones disruptors on marine species and impact coral reefs from very small concentrations. Oxybenzone, Octinoxate and Octocrylene are commonly used UV-filters in chemical base sunscreens. P4O Sun Care excludes all ingredients susceptible to harm your skin and fragile marine life. Remember that certain brands falsely claim to be "Reef-Safe" but actually contain harmful chemicals, so always check the label for toxins.

$1 For The Reef

Coral reefs around the world need our help. In the past 50 years, global warming, overfishing and land use have killed over 50% of reefs worldwide, compromising marine biodiversity and millions of human livelihoods. Today, sunscreen pollution is part of the problem. For this reason, for every product you purchase, P4O donates up to $1 to reef conservation initiatives worldwide in an effort to reverse the damages done. We believe our sun care solutions - and the people that use them - are a driving force to preserve these vital ecosystems worldwide.